We understand that most bakers and sweet makers accidentally find themselves owning a business after friends, family and co-workers began requesting cakes, treats and sweets...and next thing you know you are getting paid to create delicious desserts for birthdays, weddings and holidays.

However, after the first time you realize that you severely undercharged for your work or once you develop a strong desire to create sweets full time, it will become obvious that you need help understanding the fundamentals of business such as accounting, contracts, customer service, marketing, & branding.

The good news is...you've found the right place. Sugar Coin Academy will help you understand elements of business that aren't usually taught in the Sweets Community. Get ready to open your mind and think differently about how you conduct business in this industry. If you follow the guidance provided and incorporate what you learn in the trainings, Sugar Coin Academy will teach you how to run a profitable baking/sweets business and become a pro at stacking #SugarCoins!


~ Upcoming LIVE Trainings ~

Review our calendar of scheduled trainings, and make sure to tune in to each session live when possible.

Recordings and/or class notes will be provided within the Academy for those who aren't able to attend the session live.

Sun. Jan 5 @ 3:00 PM EST


Business Planning Roadmap

Wed. Jan 15 @ 7:30 PM EST


Wine-down Wednesday

Thurs. Jan 30 @ 7:00 PM EST


End of Year Accountability Call

~ Academy Features & Benefits ~

Below you will find descriptions of the Sugar Coin Academy components, features and benefits.

Content in the academy are both pre-recorded and conducted live.

Live trainings will be announced to academy members in advanced via social media and email.

Technology Talks

Running a business online can be challenging, but there are tons of apps and systems that can make running a business much sweeter. This course is designed to help you discover mobile apps and online business tools that will help make business processes such as invoicing, online marketing and selling online much simpler.

Exclusive Recipes

This series of videos & tutorials will showcase Chef Schonberg's delicious, tested and proven recipes. Each recipe is specifically chosen in a way that helps streamline the menu development process for your sweet business. Recipes will also relate to monthly or seasonal themes to help you plan ahead for major holidays.

Wine-down Wednesday

Join Chef Amanda, your Culinary Mentor, and Cyd, your Sweet Business Coach as they discuss real issues & topics submitted by Sweet Peeps just like you. This content is filmed live on Social Media, but the notes are EXCLUSIVELY available here in the #SugarCoin Academy within 24-48 hours following the broadcast.

Business Term of the Week

This course was created to help give bakers and sweet makers a solid understanding of important terms that are commonly used when conducting business. Since the sweets industry is full of accidental entrepreneurs, the goal of this course is to help the Sweet Community get a better understanding of the ins and outs of business and to gain knowledge about how these terms can impact or help grow a successful business.

Monthly Accountability Calls

This course was created to help give bakers and sweet makers a solid understanding of important terms that are commonly used when conducting business. Since the sweets industry is full of accidental entrepreneurs, the goal of this course is to help the Sweet Community get a better understanding of the ins and outs of business and to gain knowledge about how these terms can impact or help grow a successful business.

Exclusive Member Discounts

As a member of SCA, you will receive exclusive member only discounts and receive special pricing on classes, trainings and services provided by Chef Schonberg and Cyd. Discount codes will be announced via email, and they are listed in this section of the academy.

Access to an Online Support Group

The Sugar Coin Academy is a community of supportive baking & sweet business owners. As a Sugar Coin Academy Member (aka a Sugar Coin Collector) you will gain access to this PRIVATE Support group on Facebook.

In this group, we share EXCLUSIVE trainings, tips and advice. We also host our Monthly Coaching Call where we celebrates the wins for the month and hold each other accountable for the goals we set throughout the year.

~ Included Masterclasses ~

In addition to the lecture series previously mentioned, as a member of the Sugar Coin Academy you will gain access to the following Special Topic Masterclasses (also called Business Transformation Series) which touch on important areas such as branding, online marketing, and sales strategies. These classes are available seasonally. So, make sure to watch them as they are available within the Academy throughout the year.


Learn how to create a plan and roadmap for your business with the Sugar Coin Academy, Business Education for Bakers.

Annual Business Vision Planning Checklist & Roadmap Session

Start your year off right by clearly documenting your annual business goals. Complete the downloadable Business Vision Planning checklist and watch the Business Vision Roadmap session each January.


During this roadmap session, you'll learn how to take the goals you described in the checklist and create actionable steps to bring your vision into reality in the months ahead. Content available December through March annually.

Learn how to increase sales in your baking and sweets business by networking and growing business connections from the Sugar Coin Academy, Business Education for Bakers.

Grow Your Network & Increase Business Connections

Networking is a hidden key to business success that most new entrepreneurs only discover after years of trial and error. Social media can help, but there is so much more to networking than meeting potential brand partners on Facebook or Instagram.


In this Masterclass you will be given guidance on how to increase your network & create key business connections. Content available December through March annually.

Learn how to rebrand your baking and sweets business from the Sugar Coin Academy, Business Education for Bakers.

Establishing a Strong Baking & Sweet Business Brand

Are you working with your ideal client? Are you thinking of updating your product offerings? Businesses change over the years, but a rebranding plan will help you stay organized and on track in times of transition.


In this Masterclass you will learn the risks and rewards associated with rebranding and how to develop a plan to effectively communicate your new changes to your current customer base. Content available December through March annually.

Eight Proven Methods to Increase Your Online Traffic

Do you have a website, but feel frustrated that not a ton of folks are finding you online? It's fairly easy to launch a website, but what are you supposed to do once the site is finished?


In this Masterclass, you will discover EIGHT proven methods that will help increase the traffic to your website and social media pages. More traffic may not equal more sales, but it does equal exposure which means an increase chance in sales. Content available December through March annually.

Learn how to get started with email marketing in your baking and sweets business from the Sugar Coin Academy, Business Help for Bakers.

Getting Started with Email Marketing

Trends come and go in the digital marketing world, but one strategy still remains a proven winner...EMAIL MARKETING. The issue with marketing on social media is that there is a good chance that your potential customers will miss your post online. Meanwhile, the chance that your potential customer misses your email is much lower. Therefore, it is to your benefit to start showing up in your potential customer's email inbox.


In this Masterclass, you will learn the basics of email marketing and strategies that will set you up for success. Content available December through March annually.


Learn how to plan out your social media content on a monthly basis with the Sugar Coin Academy, Business trainings for Bakers.

How to Create a Social Media Content Calendar

Everyone is telling you that your business has to be on social media, but what on Earth are you supposed to be sharing? Social media is a great way to make connections with current and potential customers, but when you're a busy running a baking or sweets business it often feels like there's not enough time in the day to know what or when to post online.


In this Masterclass, you will learn tips for planning ahead so that you can share relevant and timely content to your followers on social media. Learn how to increase engagement, find inspiration, and stay on track when it comes to social media marketing. Content available December through March annually.

Learn to develop a marketing plan for your business on social media from the Sugar Coin Academy, Business Training for Bakers and Sweet Makers.

How to Effectively Speak and Sell on Social Media

Did you know that marketing on social media is less about selling and more about building connections? It seems like a backwards approach, but trust us it actually works. If you're going to use social media, in your marketing strategy you need to develop a plan that helps you reach the right audience and share the right content without appearing fake or sales-y.


In this Masterclass, you will learn how to craft social media posts in a way that engages your followers and turns them into clients. We will also discuss writing tips and the common social media mistakes made by business owners. Content available March through June.

Learn how to increase your sales in your baking and sweets business by using product and service lines.

How to Increase Sales Using Product and Service Lines

When you're new to the baking business, a lot of what you do to grow your business may feel like trial and error. From menu options to pricing, it can all feel overwhelming. Offering product tiers and lines of service is one strategy that will help organize your business and more easily define & identify your ideal customer.


In this Masterclass, you will learn how to organize your menu and service offerings so that you can reach the right customers and reduce the stress associated with running a baking & sweets business. Content available March through June.

Learn how to get started with advertising and marketing your baking and sweet business online with the Sugar Coin Academy, Business Trainings for the Bakers and Sweet Makers.

Getting Started with Digital Marketing

Are you new to business and just don't know where to get started with online marketing? From posting the "right" pictures to finding your ideal audience, digital marketing can sometimes feel like a big game. The frustrating part can be finding the right strategy or "cheat codes" to win the game of gaining sales.


In this Masterclass, you will learn 10 key tips for marketing your business online. You will better understand the role of social media, how to build an engaging following and how to get started with online paid ads. Content available March through June.

Learn how to sell successfully at Live events, festivals and pop-up shops from the Sugar Coin Academy, Business Trainings for Bakers and Sweet Makers.

Selling at Live Events & Pop-up Shops

Are you ready to start selling cakes, cupcakes and sweets at the local Farmers' Market? Have you considered vending at a local community festival? Before you start participating in community events, you'll want to do your research, plan ahead and have a strategy for staying connected with any contacts from the event afterwards.


In this Masterclass, you will learn tips for finding the best events in your area, a strategy for calculating how much product to bring to the event, and ideas for designing your sales space. Content available March through June.

Learn how to use Google to grow your baking business organically online. Hosted by the Sugar Coin Academy, Business Trainings for Bakers and Sweet Treat Makers.

All Things Social Media: Google

Most people don't realize this, but social media extends far beyond Instagram and Facebook. With Google being the largest search engine on the internet, it is ripe with opportunities for business growth in the area of marketing.


In this Masterclass you will learn hidden gems and strategies for growing your online presence using Google. Content available June through September.

Learn how to use Yelp to grow your baking business organically online. Hosted by the Sugar Coin Academy, Business Trainings for Bakers and Sweet Treat Makers.

All Things Social Media: Yelp

Are you on Yelp? It's one of the largest review sites online and a favorite app for foodies. Whether you have a Store Front Bakery or a Home Based business, Yelp is a great place to meet new clients and build local recognition.


In this Masterclass you will learn how to use Yelp for your business and tips for getting and managing customer reviews. Content available June through September.

Learn how to start, design, and launch an online store for your bakery business. Hosted by the Sugar Coin Academy, Business Trainings for Bakery owners.

Tips for Starting an Online Store

Want to start selling your cakes and other treats online, but don't know how to get started? Have you been using online order forms, but feel like it's time to take it to the next level with a store? This is the perfect class for you.


In this Masterclass, you will learn software options, how to select the right menu, and other success tips to help you get started. Content available June through September.

Learn options for moving from a home-based bakery to sweets business outside of the home. Hosted by Sugar Coin Academy, Business Courses for Bakery owners.

Options for Leaving the Home Front & Moving from the Kitchen

Have you been running a business from home, but you're ready for a change? Do you feel cramped and like there is just not enough room in your home-based kitchen anymore?


Running a baking and sweets business looks for different people, and in this Masterclass you'll learn alternatives for running a sweets business outside of the traditional home-based or Store Front Bakery options. Content available June through September.

Discover how to plan for a successful holiday sales season from the Sugar Coin Academy, a Business Training Program for Bakers and Sweet Treat Makers.

Prepping for Holiday Sales: Your Successful Holiday Sales Plan

More than 75% of shoppers plan to buy prepared foods during the holidays, with baked goods & sweets being the most in demand. The holidays provide a ton of opportunities to share your sweets with potential new customers.


In this Masterclass you will learn Holiday pricing techniques, branding strategies that will help you increase sales, and marketing ideas to help get the word out. Content available September through December.

Learn how to simplify your online order process during the holidays from the Sugar Coin Academy, the Business Training program bakers.

Simplifying the Holiday Sales Intake & Order Process

If you haven't made time to set up an organized order process, the holidays will only make things worse. Set yourself up for success and streamline your ordering process by making it easier for your customers to give you money and for you to keep track of the orders.


In this Masterclass, you will learn tips for selecting your menu, ideas for marketing your, and platforms to help you with sales. Content available September through December.

Learn how to manage customer issues in your baking business from the Sugar Coin Academy, the Business Training Program for Bakers and Sugar Artists.

How to Managing Customer Issues

Is the customer REALLY always right!?! It's the LIE that mangers have been telling since the dawn of retail! "The customer is always right"...but are they really!?!


In this Masterclass, you will learn the ins & outs of customer service, why customer service is so important and tips on how to avoid conflicts and/or manage nasty customer attitudes. Content available September through December.

Learn how to plan a successful online ad campaign from the Sugar Coin Academy, a business training program for bakers, cakers and sugar artists.

Plan a Successful Ad Campaign

Spending money on online ads can be a scary thought especially if you're already on a tight budget. With social media platforms limiting our reach, it seems like a marketing strategy that we can't afford not to use.


In this Masterclass, you will receive guidance on setting up and launching an online ad campaign for your baking & sweets business. Content available September through December.

Image of Cydni Mitchell and Chef Amanda Schonberg founders of the Sugar Coin Academy.

Meet your Academy Instructors!

Sugar Coin Academy is a collection of bakery & sweet business trainings created by Culinary Mentor, Chef Amanda Schonberg of Chef Schonberg's Sweets​ and Financial Analyst and Sweet Business Coach, Cydni N. Mitchell of Sweet Fest.

Within this online academy, designed with Bakery & Sweet Business owners in mind, you will gain exclusive access to video trainings and industry insights.