Serious Business. Online branding class for new business owners.

Do you have a hobby or side business that you’d like to take to the next level?

Are you tried of people not taking you seriously because you have a home-based business?

Have you heard the term branding, but you're not exactly sure what it means or why it should even be important in your business?

Well, you’ve landed in the right place!

Hi! I’m Cyd Mitchell of Sweet Fest, and since 2014 I’ve exclusively been a Business Coach and Web Designer to business owners in the Baking and Sweets Industry.

Now, before you click away because you’re like well I’m not a baker or even a good cook...let me tell you my story!

Cyd Mitchell on Graduation Day at UNC's Kenan-Flagler Business School.

I’m a Financial Analyst and Accountant by trade. I have a Master’s degree from the Kenan-Flagler Business School at UNC-Chapel Hill. Since before I graduated from business school, my passion has been to help small business owners understand the business side of their business.

A long time ago, I realized that entrepreneurship is filled with a ton of creative people who are full of ideas and little to no business guidance or knowledge.

To make a long story short in 2014 (thanks to 2 ladies who were starting baking businesses), I was lead to create a business called Sweet Fest designed to help them and my other new baking friends gain more exposure to potential clients and ultimately grow their businesses.

Now, what does any of that have to do with you?

Over the years as I’ve worked to help my “Sweet Peeps” either go from Hobby Baker to business owner or from Home-based business to Store Front has become very clear that new businesses are not not taken seriously because of their actual products or services.

Typically, the reason why new businesses don't take off right away and aren't taken seriously is because of their poor presentation and lack of strong messaging. Ultimately, it boils down to the fact that they have done a really bad job of branding and polishing their business.

...and I want to help put an end to that!

Which is I created this online training called Serious Business: How to Develop a Professional Brand that is Respected and Taken Seriously!

This training is a guide that every new or aspiring business owner can use to transform your hobby or side hustle into a well defined brand.


When I released this course it was geared towards those in the Baking and Sweets Industry. Therefore, there are a lot of examples that are geared towards bakers and sweet treat makers.

However, the core concepts apply to anyone who has a business that they want to be taken seriously.

If any of this sounds like you, then keep reading to discover what former students have had to say about this training...

"It's like when you're searching for that perfect thing that nobody can guide you to but you ask God because you know all things are possible. Yea...thats how I feel about this course right now. Thank you!" ~ Tamara, California

"I just wanted to say a huge Thank you for creating this course!I'm loving it!! You are amazing!!" ~ Terri, Wisconsin

"Not only have you created a beautiful platform with this course, but so far (I am in Lesson 2) you have been able to give such useful, thought provoking information in MANAGEABLE lessons! I love it, Thank you!!" ~ Former Student, Georgia

"This has been an amazing class full of tons of insightful information. Cyd always puts the information into real life scenarios making it click." ~ Tanya

Here's what's included in the training...

  • Access to a 7 Lesson Branding Series which includes 1.5 hours of video instructions and guidance.
  • List of Additional Resources, Tools and References to use when defining or refining your brand message.
  • Five Worksheets/Checklists to help facilitate learning and guide you through a step-by-step process of defining your brand.
  • On-going email support is available to all students throughout the lifetime of their active enrollment in the course. To be considered an actively enrolled student, an individual must have been active in their account within the past 90 days.

Training & Discussion Topics:

Explaining of a Brand | More than a Logo
Defining Your Brand's Message
Articulating Your Business Goals, Long & Short Term
Developing Your Brand Theme
Crafting Your Brand Image
Setting Budget Priorities | Very Important for New Businesses with Limited Financial Resources
Guidance on Additional Support & Resources


Course Curriculum

  Lesson 1 - Overview: More than a logo
Available in days
days after you enroll

"[Sweet Fest] took time to know me, my business, and asked about my ideas. I have a clearer understanding now of what I should be doing as far as marketing, budgets, & pricing. I will definitely be keeping in touch with Sweet Fest to keep my company track." ~ Chontae, Indiana

"My best business investment thus far!!! I appreciate [Cyd's] attention to detail, and passion to help others succeed!!!" ~ Yolanda, Florida

Your Instructor

Cydni N. Mitchell
Cydni N. Mitchell
Cydni N. Mitchell (aka Cyd) is the founder of, a marketing company created to support the business needs of the Sweet Community. By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She has worked closely with many of the Sweet Makers on her site to help them develop and successfully implement their own social media marketing strategies, re-branding initiatives, business plan remodeling, and more. She has worked for Fortune 100 Companies Comcast and Apple, she was an Expense Analyst at Lincoln Financial Group a Fortune 500 Company, and she is an alumni of PricewaterhouseCoopers one of the world's leading Public Accounting firms.


30-Day Money Back Guarantee

Put us to the test. We are so sure you’ll be happy with your purchase that we offer a 30-Day Money Back Guarantee! Enroll in Serious Business for up to 30 days, risk-free. If for any reason you are not completely satisfied, we'll process a full refund.
Just drop us a line at [email protected] to take advantage of our 30-Day Money-Back Guarantee.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!