Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Serious Business
Lesson 1 - Overview: More than a logo
Welcome! (0:39)
Lesson 1 - Defining Brand (3:15)
Lesson 1 - Fully Commit (5:02)
Lesson 2 - What is your Message?
Lesson 2 - Workbook (Download)
Lesson 2 - General Q1: What is your story? (3:03)
Lesson 2 - General Q2 & Q3: Products, Services, Specialties (2:06)
Lesson 2 - Customer Q1 - Q4: Identifying your customers (1:58)
Lesson 2 - Customer Q5 & Q6: Think Outside of the Box (3:03)
Lesson 2 - Customer Q7 & Q8: Become their Personal Sweet Maker (3:25)
Lesson 2 - Competitors: Know your market (4:07)
Lesson 3 - What are your Goals?
Lesson 3 - Workbook (Download)
Lesson 3 - Long-term Goals: What does your dream life look like? (2:46)
Lesson 3 - Long-term Goals Table: Establishing business goals (3:22)
Lesson 3 - Short-term Goals: Developing an action plan (4:40)
Lesson 4 - What is your Theme?
Lesson 4 - Workbook (Download)
Lesson 4 - Identifying Keywords/Phrases (1:36)
Lesson 4 - Identifying Images (0:53)
Lesson 4 - Identifying the Customer Experience (2:21)
Lesson 5 - Creating an Image
Lesson 5 - Workbook (Download)
Lesson 5 - Managing Customer Perception (9:03)
Lesson 5 - Digital Physical Appearance Pt 1 (4:35)
Lesson 5 - Digital Physical Appearance Pt 2 (7:08)
Lesson 5 - Digital Physical Appearance Pt 3 (1:21)
Lesson 5 - Actual Physical Appearance Pt 1 (2:17)
Lesson 5 - Actual Physical Appearance Pt 2 (2:28)
Lesson 6 - Prioritizing Your Budget
Lesson 6 - Checklist (Download)
Lesson 6 - Level 1 Budget Priorities Explained (8:39)
Lesson 6 - Levels 2 & 3 Budget Priorities Explained (4:54)
Lesson 6 - Conclusion & Farewell (1:02)
Lesson 7 - Additional Resources
Graphic Design Resources
Photography Resources
Website Resources
Domain Redirect Explained
Resources for Printed Materials
Teach online with
Photography Resources
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock