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Serious Business
Lesson 1 - Overview: More than a logo
Welcome! (0:39)
Lesson 1 - Defining Brand (3:15)
Lesson 1 - Fully Commit (5:02)
Lesson 2 - What is your Message?
Lesson 2 - Workbook (Download)
Lesson 2 - General Q1: What is your story? (3:03)
Lesson 2 - General Q2 & Q3: Products, Services, Specialties (2:06)
Lesson 2 - Customer Q1 - Q4: Identifying your customers (1:58)
Lesson 2 - Customer Q5 & Q6: Think Outside of the Box (3:03)
Lesson 2 - Customer Q7 & Q8: Become their Personal Sweet Maker (3:25)
Lesson 2 - Competitors: Know your market (4:07)
Lesson 3 - What are your Goals?
Lesson 3 - Workbook (Download)
Lesson 3 - Long-term Goals: What does your dream life look like? (2:46)
Lesson 3 - Long-term Goals Table: Establishing business goals (3:22)
Lesson 3 - Short-term Goals: Developing an action plan (4:40)
Lesson 4 - What is your Theme?
Lesson 4 - Workbook (Download)
Lesson 4 - Identifying Keywords/Phrases (1:36)
Lesson 4 - Identifying Images (0:53)
Lesson 4 - Identifying the Customer Experience (2:21)
Lesson 5 - Creating an Image
Lesson 5 - Workbook (Download)
Lesson 5 - Managing Customer Perception (9:03)
Lesson 5 - Digital Physical Appearance Pt 1 (4:35)
Lesson 5 - Digital Physical Appearance Pt 2 (7:08)
Lesson 5 - Digital Physical Appearance Pt 3 (1:21)
Lesson 5 - Actual Physical Appearance Pt 1 (2:17)
Lesson 5 - Actual Physical Appearance Pt 2 (2:28)
Lesson 6 - Prioritizing Your Budget
Lesson 6 - Checklist (Download)
Lesson 6 - Level 1 Budget Priorities Explained (8:39)
Lesson 6 - Levels 2 & 3 Budget Priorities Explained (4:54)
Lesson 6 - Conclusion & Farewell (1:02)
Lesson 7 - Additional Resources
Graphic Design Resources
Photography Resources
Website Resources
Domain Redirect Explained
Resources for Printed Materials
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Lesson 6 - Levels 2 & 3 Budget Priorities Explained
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