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Elevate Your Coins
SAVE THE DATE: Live Workshop Jan 3 & 4 @ 7PM EST
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Guidance & Instructions
Lesson 1 - Overview: More than a logo
Welcome! (0:39)
Defining Brand (3:15)
Making a Commitment (5:02)
Lesson 2 - What is your Message?
Workbook (Download)
Q1: What is your story? (3:03)
Products, Services, Specialties (2:06)
Identifying your customers (1:58)
Think Outside of the Box (3:03)
Become their Personal Sweet Maker (3:25)
Competitors Discussion (4:07)
Lesson 3 - What are your Goals?
Workbook (Download)
Long-term Goals (Part 1) (2:46)
Long-term Goals (Part 2) (3:22)
Short-term Goals (4:40)
Lesson 4 - What is your Theme?
Workbook (Download)
Identifying Keywords/Phrases (1:36)
Identifying Images (0:53)
Identifying the Customer Experience (2:21)
Lesson 5 - Creating an Image
Workbook (Download)
Managing Customer Perception (9:03)
Digital Physical Appearance (Part 1) (4:35)
Digital Physical Appearance (Part 2) (7:08)
Digital Physical Appearance (Part 3) (1:21)
Actual Physical Appearance (Part 1) (2:17)
Actual Physical Appearance (Part 2) (2:28)
Lesson 6 - Prioritizing Your Budget
Checklist (Download)
Level 1 Budget Priorities Explained (8:39)
Levels 2 & 3 Budget Priorities Explained (4:54)
Conclusion & Farewell (1:02)
Lesson 7 - Additional Resources
Graphic Design Resources
Photography Resources
Website Resources
Domain Redirect Explained
Resources for Printed Materials
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Actual Physical Appearance (Part 1)
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