In this sweet and cake business, it's super important to create a strong brand and marketing strategy. You probably have an awesome menu full of delicious cakes and treats, but what is going to help you display and advertise those products to your future customers? If you're looking for tools to help you develop a strong brand image, check out this list of resources that will help you design marketing materials, creating promotional videos and everything in between so that you can truly be a sweet success in business!

Article Overview:

Top 5 Marketing Resources for Sweets Businesses

  1. Vistaprint
  2. Ripl
  3. Canva
  4. Build A Sign
  5. Adobe Spark

1. Vistaprint

Vistaprint has been around for awhile, but if you are just getting started, this company has tons of options for you! With their easy upload options and pre built templates, Vistaprint is a great source to use for printed marketing materials. They offer business cards, banners, postcards, stamps, T-shirts, and so much more. They also have a Promo Box subscription service which sends a sample of marketing items monthly. Now, you can try before you buy. How sweet is that?


2. Ripl

Ripl is a mobile app that helps you create awesome, eye catching social media content. The app is loaded with features that help your posts come across in a very professional and visually attractive way. With their slide features, users are able to create beautiful posts that come across as mini commercials. Thanks to Ripl you can now create polished and professional looking posts without breaking the bank. Although the app is FREE they do put their logo at the bottom of your posts. A great way to get rid of this watermark is to enroll in their paid service. At $14.99 a month you are able to remove the Ripl logo & add your own.


3. Canva

Not a graphic designer? Not tech savy? Canva is wonderful for sweet peeps like you. Canva is a graphic design website that helps users easily create graphics, flyers, invitations, and more. The sharing option is one of the many cool features in Canva. If you are a bakery business owner and have someone else who is in charge of your advertising, such as a manager or assistant, you are able to let them view and work on your actual files without having to just send proofs or drafts back and forth through email.


4. Build A Sign

Build A Sign is perfect for purchasing affordable signage to use in your sweet business. From vinyl banners to retractable banners for your vendor pop ups, this site offers tons of sign options. It also allows you to purchase t-shirts, flags, posters, and other promotional items that you can give to your clients.


5. Adobe Spark

Looking for an all in one solution? Check out Adobe Spark where you can "create beautiful graphics, web pages, and video stories – in minutes." This app comes equipped with royalty images and icons that you can easily incorporate into your designs. You can also save branded templates and themes to help you save time when creating future marketing materials. Adobe Spark is perfect for the online marketer, and it has a ton of flexibility for those of us on the go. Use the mobile version when you need to create quick post, or use the web version when you have a bit more time to sit down and work. Plans start at free, but bonus features can be added for a monthly or annual fee.